Dr. M. Hayes, DVM
Board-certified veterinary nutritionist
Dr. Hayes is a placeholder vet reviewer for pre-launch content. Real advisory board members will be named here once contracts are finalized.
— Our advisory board
Every product we sell and every article we publish is built to be reviewed by a licensed veterinarian — not as a logo on the footer, but as a person who reads the draft, flags the weak parts, and signs the page. We're pre-launch: contracts with our advisory vets are being finalized, and until a real name signs, our pages say “veterinary review pending” instead of pretending otherwise.
The board will be small on purpose. We'd rather have one vet who reads every article carefully than a wall of 12 names who skim.
Board-certified veterinary nutritionist
Dr. Hayes is a placeholder vet reviewer for pre-launch content. Real advisory board members will be named here once contracts are finalized.
We're adding specialists in dermatology and behavior in 2026 as we expand the editorial library. New names will land here once contracts are finalized.
— How it works
No drive-by approvals. No copy-pasted disclaimers. Here's exactly what happens between a draft and a published page.
Our editorial team writes a first draft using published research, vet guidelines, and a strict source-citation rule: every claim with a number or a recommendation has to be traceable.
The reviewing vet reads the full draft and flags anything that is unsupported, oversimplified, or out of step with current standards of care. Comments are line by line.
Edits get folded in, sources get re-checked, dose ranges get verified against the cited studies. If a claim cannot be supported, it gets cut. We do not soften — we delete.
Every page lists the publish date, last review date, and the reviewing vet by name. When the science updates, the page gets updated, re-reviewed, and re-stamped.